Good builders shouldn’t have to build alone.
Our vision is to optimize the trades — now and into the future.
The trades built everything around us. But the industry has three problems that nothing in it was ever built to solve.
The efficiency gap
30% DOWN
The trades are roughly 30% less efficient than fifty years ago. Every other industry went the other way.
The skills gap
20 YEARS
Two decades of telling young people the trades were the lesser path left the industry short of the people it needs.
Small business advocacy
4M / 800K
Four million construction businesses in America. Only 800,000 have employees. Most owners were taught to build, never to run a company.
About The Honest Builder
- What it is
One room for the whole industry — the people who own the businesses, the people doing the work, and the experts who serve them. Not a Facebook group and not a coaching program. Closer to a trade association, built for how people actually work now.
- How it works
Most of the industry recognizes the same handful of problems, and most of it would show up to fix them. There has just never been a room big enough to do it in. We're building the room — and then organizing it, so the person who can answer your question is findable instead of buried.
- Where
We're starting online. We intend to finish the job in person.
The platform is being built right now — but you don't have to wait for it. The way in today is to tell us who you are and what you actually need. That's not a holding pattern; it's the input. What gets built is being shaped by the people raising their hands now.
- Where we are
Phase 1 of five. Peer groups are already running. The Builders Learning Center is in build. Everything after that gets built on what the first members tell us.
Suits and Boots
The office blames the field,and the field blames the office.
Nobody’s asking the industry what’s really going on, so we are.
5 questions. About 60 seconds. Every submission enters you to win a backcountry weekend or $5,000 cash.
Take the surveyWhich one are you?
Three ways into the same room. Whichever you pick, you’ll find people who’ve walked the road ahead of you.
Builders
You run a construction or trades business that employs craft labor. Two people or two hundred.
That’s meTrades Professionals
You're the one doing the work — apprentice through master of your craft.
That’s meBuilder Support Experts
You serve the trades: legal, finance, marketing, HR, insurance, safety, operations.
That’s meYou’ll have access to
Peer GroupsRunning now
Small accountability groups organized by specialty and business stage.
Builders Learning Center
Templates, guides, checklists, playbooks, SOPs, contracts and calculators — searchable by trade and topic.
Ask an SME
Post a business question, get answers from verified subject matter experts.
Mentors
Learn directly from operators who've already solved what you're facing.
Community Chat
Real conversations with builders across the country.
Industry Directory
Trusted partners and service providers who understand construction.
And you’ll always know who you’re learning from.
Anonymous usernames don’t build trust. Every member carries a badge: Builder for real field experience in the trades, Support for the experts who serve them. When someone answers your question, you know why their answer counts.
We’re honestly over bad advice, and we’re looking for builders who care about what they do.
Founders Group
The first to help build what's next.
- Early platform access
- Direct influence on product development
- Exclusive discussions
- Beta testing opportunities
- Recognition as founding contributors
Launch Members
Among the first to experience The Honest Builder.
- Early access to the platform
- Connect with builders before public launch
- Join early member discussions
- Help shape the culture and conversations
- Launch updates and early feature releases
The Builders Who Started It
The Founders Circle is a group of trade advocates that determines The Honest Builder's direction and helps ensure our community is built by those in the trades for the betterment of the trades.
The Honest Builder Store
Wear the movement — gear for the trades, straight from The Honest Builder.
Shop NowWhy We Built It
This is bigger than building better businesses. It’s about building a stronger trades industry. Hear Kevin Hohe share the vision behind The Honest Builder and why he believes now is the time to build it.
If you want better for our industry,
we’d love to hear from you.
Our goal is to draw at least half of our eight-million-person industry into one room. From that room is where we set the conditions for change. It starts with knowing who’s in it.
Which are you?
I want to support The Honest Builder